Here is an example of how the process might occur for your business:
(Assumes 30 hours per month and a database of 1,000-1,500 names.)
| Action |
Month
1 |
Month
2 |
Month
3 |
Month
4 |
Month
5 |
Month
6 |
Total |
| Letters Mailed |
80-100 |
75-90 |
60-75 |
50-65 |
40-50 |
40-50 |
345-430 |
| Resolve* |
50-60 |
50-60 |
50-60 |
50-60 |
50-60 |
50-60 |
300-360 |
Appointments/
Opportunities |
5-8 |
5-8 |
8-10 |
8-10 |
8-10 |
10-12 |
44-58 |
*Resolve means speaking with a decision maker or
attempting to do so six times
 |
Panning for gold meant sifting through a lot of rocks and dirt to
eventually find a few precious nuggets of gold. Prospecting for customers is no different.
You must sort through all of the "possible" customers, to find the ones with
real potential. You begin with a group which meets your criteria. Then by researching
their needs, you can zero in on a smaller group who need and can benefit from your
services. Then you continue to research to find that even smaller group who are ready to
act on that need or benefit. The key to success is keeping the funnel full. We can help
you! See what our employees have to say about their experience at The Prospector's Group. |
305 34th Street
Pittsburgh, PA 15201
(412) 621-7040
(800) 884-7040
info@prospectors.com
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